For busy parents

Turn the emails your family can't afford to miss into timely text reminders.

Apparent reads the family emails you choose to connect — school, sports, activities, and more — and sends a timely text for what actually needs your attention: permission slips, schedule changes, appointments, deadlines.

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No credit card required to set up. Your 14-day trial starts when you choose a plan.

School email

Woodland Elementary

"Third grade will visit the science museum Friday. Students need a disposable packed lunch and water bottle."

9:41

Friday, September 19

Apparent

now

Noah's field trip is Friday. He needs a disposable packed lunch and water bottle.

The problem

The emails that matter most get buried fast.

A permission slip arrives between a newsletter and a spam email. By the time you'd normally open it, the deadline has already passed.

Field tripsPermission forms & paymentsSports & practice schedulesDance & camp schedulesAppointment remindersSchool closures

How Apparent works

From an easy-to-miss email to a text you'll actually see.

Choose

Connect Gmail, or forward emails from any provider to your private Apparent address. You pick which senders count.

Apparent identifies

Only the senders and topics you approved are ever read — nothing else is processed automatically.

Reminder arrives

A timely text lands exactly when you set it to, and stays quiet otherwise.

Real moments

What families actually get reminded about.

Tomorrow

Pack Noah's lunch for the field trip

Due Wednesday

Return Katie's permission form

Saturday

Dance recital starts at 10 AM

Friday

Liam needs his cleats for practice

Privacy, plainly

Trusted by design

✓Only approved senders and Smart Topics are ever processed
✓Unrelated messages are never read or sent to AI services
✓Disconnect Gmail or remove any source, any time

Reminder texts available in English, Spanish, or Chinese (Simplified/Mandarin). Each reminder recipient chooses their own language, so two caregivers can read the same reminder in two different languages.

Read the full privacy policy →

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